Utilizing search engines to send traffic to your squeeze page is one way of how to make money online and may also be referred to search engine optimization or SEO. There are numerous other methods to obtain visitors other than using search engines, including forums, blogs, content syndication, article directories, classified ads and more.
When I say search engines, I'm talking about Google or Yahoo or MSN or something similar. Google, however, is indeed the most widely used search engine with approximately 80% of all search engine traffic.
Google ranks or prioritizes only the pages of a website and not the website as a whole. It's very essential for a marketer to grasp this specifically if you desire to grasp how to make money online. A website could have very many individual pages and Google would read every page and come to a perception about the value of that page and whether that page ought to come up when someone does a search.
The words someone puts into the Google search bar or any search engine's search bar is called a keyword or keyword phrase. The results of this search are based on the keyword terms and are confirmed to be relevant by Google. Google decides this by browsing the many millions of web pages in cyberspace and seeks out content pertinent to the keyword search terms.
The results are also known as SERPS or search engine results pages. Inside the SERPS are two types of results. There are the free organic results in the left center of the page and the Adwords ads on the right side and occasionally at the top residing above the free organic results.
The paid or sponsored ads are actually zero cost to the advertiser until a person clicks on the ad. The advertiser is then charged a fee for each click. This is called pay per click advertising or PPC and the advertiser has bid for a spot on the page.
Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get a few points more but the free organic ads bring the highest clicks on average. Anyone can, however, get a paid ad on the page really fast for a cost but the organic ad placements especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.
Google loves content and will repay you with high rankings in the SERPS. Google also loves back links. This just means that when other websites are linking back to your site Google assumes your site is liked and relevant and will reward you in the SERPS for this too. The higher ranked the site linking back to you the better Google likes it.
Probably the easiest way to get content on the internet and get a high ranking in the SERPS for free is to write an article pertaining to a particular keyword, as long as it's not too general of a keyword or too competitive, and then publish to a highly credible article directory like Ezine Articles.
You will insert a link to your website in the resource or bio box in the article directory so targeted prospects can find you.
One additional benefit to publishing on a high authority article directory is that other website owners will eventually link back to your article and you'll be earning back links.
You now know how to make money online using the search engines so go and create content and build back links to your website.
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